Registered Trade Mark

Registered Trade Mark: the mark of your company

The registered trade mark you have decided on will represent your company and the products you produce. Once you have your trademark registered, it must be managed. The reason is that your company has taken the time, money, and effort to build upon the reputation of the trademark. That symbol or set of words represents what your company stands for.

There are many things you can do with your registered trademark. You can sell licenses, mortgage it, and at first you must market it.

Marketing a trademark is important so the public start to relate this new symbol to your company and or product. This is done by always placing this logo or trademark on all literature and advertising that your company produces or sponsors. For local exposure, many companies get involved with a charity event where the new logo or trademark is plastered everywhere.

After you have established your trademark in the market, the possibility of selling licenses can occur. For a company to sell your product or manufacture it, they must first acquire a license. This is revenue that will be added to a company’s profit margin.

A powerful and well known trademark can also mortgage for the value it possess. In many cases, a trademark can be used as collateral against a loan from a financial institution. While it is true the mortgage holder does hold the rights until the loan is paid back, you will still be able to use it on your products or services.

Once you have your trade mark, it is not yours forever unless you renew its registration every 10 years.  This must be done by the anniversary date that has been awarded to your original trademark. If by some chance you forget, you have a year to restore your registered trade mark. This is if no one else has filed an application for it before you do.